How Can Digital Transformation Save The World?

How Can Digital Transformation Save The World?

Travelling towards the future is unavoidable. The march of time means that, sooner or later, we’ll end up in a world unrecognisable to modern eyes. But what shape it takes is in our control. Whether we get a technological utopia or a bleak dystopia will depend upon...

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Don’t Bore Us – Get to the Chorus

Don’t Bore Us – Get to the Chorus

Why your copy and content should entertain as well as educate. There’s no denying it, I’ve been around a bit. In the previous 20 years before I started The Copy Bear, I was a journalist for Reuters, The Times and, er, the Daily Mail (the money was good and I had...

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