How Can The Copy Bear Help You?
“You want your brand to take a stand – to make a noise to attract your tribe.”
Close your eyes just for a second. Think three months ahead.
Imagine you’re picking up a handful of leads a day – they come organically and simply through your marketing funnel, which is focused on your blog.
This blog doesn’t only connect with the progressive, liberal instincts of your tribe, it also talks to your potential customers’ pain points, offers help and builds their trust.
Your blog isn’t salesy – it’s passionate and just plain useful, and your audience is growing to love it.
Moreover, as they grow to love it, they find themselves really liking your brand. So much so that they want to be part of it. And so they inquire about your product or service.
And, gradually, you find that your blog is generating more business than your outbound efforts. The sales just roll in.
I’m Paul, a former editor and writer for Reuters, The Times and Metro.
Since 2016, I’ve led The Copy Bear, a liberal and progressive copywriting, content, UX and social media agency.
My team of passionate, whip-smart writers have written – and are writing – for publications as diverse as The Times, The Economist, Washington Post, The Atlantic, The Guardian, New Internationalist, The Lancet, The Independent, Al Jazeera, New Statesman, Vice, Reuters, National Observer and OZY.
They are engaged, savvy and direct. They are a great team of writers who’ll drive right to the core of what your tribe is interested in and enthuse them about your mission.
You can meet them here.
Meet the Team
Paul Connolly began his journalism career at Reuters as a financial reporter, before moving on to cover the environment, social policy and corporate responsibility. Since then he’s been a staff writer and editor at The Times, Daily Mail and Metro, and has helped launch two newspapers.
He founded The Copy Bear in 2016 with a focus on helping companies and organisations be the best versions of themselves. It’s good to be on the right side of history.
Christine Snyder is an award-winning writer whose work has appeared in The Washington Post and The Plain Dealer in Cleveland.
She earned a journalism degree (and studied history) at Marshall University in Huntington, W.Va., and now lives with her husband and daughters in the West Virginia community where abolitionist John Brown was tried and executed in 1859.
She also serves on the board of the Jefferson County (W.Va.) Historical Society.
James Burnett is a veteran journalist and external communications strategist.
He has served as a reporter, columnist and editor for news outlets, including the Miami Herald, Milwaukee Journal Sentinel, and Boston Globe, where he contributed reporting to the latter’s 2014 Pulitzer Prize for coverage of the Boston Marathon Bombings.
Burnett has demonstrated a passion for social justice, criminal justice reform, positive race relations and exposure of the ongoing issues plaguing minority and low income communities in the United States.
His work focuses on humanitarian and political crisis in Africa, but he’s covered stories from environmental degradation in Mongolia to interviewing Pussy Riot.
He writes B2B copy as a member of the Conscious Business Institute, eliciting sales leads from the biggest and most ethical companies in the world.